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Are you ready to:

Gain access to the sales strategies that allowed Elizabeth to effortlessly sell $90k/yr in retail when working in-spa.

Steal the sales-focused marketing system we've used to grow wildly engaged communities that we aren't afraid to sell to.

Get exclusive access to the step-by-step formulas we used to become and support 6-figure business owners and beyond. Here's a hint it all comes down to sales-psychology. The backbone of this program.

Use the templates and scripts we've used to train our audience to buy. Training your audience to buy = easy daily sales/ bookings.

We aren’t afraid to sell and know how to do it so that it doesn’t feel “salesy”.

Use the word for word scripts Elizabeth teaches her private 6-figure Esthetic and spa clients that she used herself to make sales in the treatment room.

Sales are universal.

Sales are life-changing.

Are you ready?

As a solo esthetician or spa owner sales are important, but you already knew that. That's why you are here. Each glance at your spa's finances sends that familiar flutter of anxiety.

You see peers flourishing in the industry, fueling both your excitement about possibilities and a hint of "What am I missing?"

Your expertise in treatments is unmatched. But promoting and selling those services? That's the tricky part.

You've got ideas, plans even. But they're often clouded by overthinking and contrasting advice. One week, it's about leveraging DMs; the next, it's about upselling or launching exclusive packages.

You didn’t enter this world to be chained to sales mode.

You crave simplicity in selling: straightforward, intuitive, and stress-free.

That's where the Spa Owners' Sales Academy steps in.

2 professionals with 30 years of combined experience sharing all of their sales secrets! The A-Z sales solution for solo Estheticians and established Spa Owners.

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  • 10 in-depth modules for more sales in your spa and treatment room
  • 10 in-depth modules using psychology-based strategies for more sales through social media & your website
  • Word-for-word scripts for both social media and during your consult, treatments, and checkout process for a 5-star client experience
  • Canva Templates
  • Private support
  • Worksheets
  • Guides
  • + a Bonus Mindset Module
  • AND so much more!

4 frustrating situations you may find familiar

4 frustrating situations you may find familiar

Feeling so awkward when selling products during a treatment that you skip it and focus solely on the service? You're leaving money on the treatment bed.

You're posting consistently, but feeling disconnected and extremely frustrated because you aren't growing the following you deserve.

Feeling like you must say "yes" to every client just to make rent.

You've grown a following on social media, but aren't converting these followers into clients. Unfortunately, likes won't pay the bills.

Attracting clients who spa hop and don't see the value in a treatment plan.

Explore what's inside this value packed program below.

Lesson Breakdown - Sales in your spa

Module 1: Defining the backbone of your business

Module 2: Your formula for creating a charismatic business

Module 3: Hiring hacks for finding and on-boarding excellent talent without headaches

Module 4: Scripting for Estheticians & Spa Owners: Knowing what to say in a sticky situation

Module 5: Crushing the consultation by establishing your authority and setting your clients up for success

Module 6: Using your Skin Analysis as the secret sauce for sales and success

Module 7: My secret scripts for effortless skin care sales during treatment

Module 8: The celebrity service secrets of the Best NYC Spas and beyond

Module 9: Facial Flow: When to talk, sell and shut up for an irresistible and profitable session

Module 10: Spa secret shopper strategies to always be on your A-Game

Lesson Breakdown - Sales through your social media and website

Module 1: What is sale-focused marketing

Module 2: Understanding how your clients think

Module 3: The 4 must-haves to get a sale

Module 4: Shifting your followers from browsing to needing

Module 5: The power of video in getting sales

Module 6: Creating captions that get sales (includes caption scripts you can steal)

Module 7: The one IG tool you must be using to get sales and how to get them

Module 8: How to easily optimize your online presence

Module 9: Defining Who You Are and Your Sales Message

Module 10: Creating Credibility, Press, and PR for Your Brand + Blogging 101 & SEO how-to for your blog

Lesson Breakdown - Bonus Lesson

From Doubt to Destiny: Shaping a success-driven mindset as a Spa Owner or Solo Esthetician: With 30 years of combined experience Elizabeth and I have crafted strong mindsets to achieve our dreams. We're sharing how you can create a strong mindset as well. A strong mindset = effortless sales.

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Meet your teachers

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Meghan O'Brien

B.A. Comms with 9 years of marketing experience. Meghan has helped over 1,500 estheticians grow an engaged community ready to book. With extensive experience in skincare retail and wellness customer service she knows how to blend the experience from the online to offline world.

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Elizabeth Donat

An Internationally Licensed Esthetician & International Spa Consultant. Elizabeth is a trusted Beauty Industry Media Contributor who has worked at some of the most reputable spas and salons in New York City. 20 years of expereince providing service to a sophisticated international and celebrity clientele.

This is a really great idea. I am a solo esthetician, opened my skincare studio a couple months ago I do everything by myself, barely have time, I'm not creative and I'm not tech-savvy. Meg you literally saved me days!!

Laura

Liz provided insight and precise technique in an intimate setting on how to sell products to clients, as well as how to provide superb customer service in an industry where customer service is one of the key elements of success. She also provided retail consulting on the placement of product in our offices in order to maximize selling potential.

Kim

Elizabeth has helped me conceptualize treatment menus, scale my business, trouble shoot start-up growing pains and helped me envision scaling my business from a one person operation to a brick and mortar beauty brand with a staff and a product line. Elizabeth is the first person that I call when I need business advice.

Nichola

The pre-made caption templates are such a lifesaver. I always overthink my captions and can never get them to sound right. Yours are so great Meg!

Ashley
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