Psst, this membership is for estheticians who focus on facial skincare. If you offer waxing or sugaring services click the button below for the Waxer's Content Club!

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A monthly content membership for busy estheticians looking to grow their socials, boost bookings and retail sales.

A strong content strategy isn’t just posting graphics; it’s about having everything you need to attract, engage, and empower your followers to take action. With the Esti Content Club, you’ll get all the tools, strategies, and support to make your social media truly work for you. Just edit, schedule, and relax!

A monthly content membership for busy estheticians looking to grow their socials, boost bookings and retail sales.

A strong content strategy isn’t just posting graphics; it’s about having everything you need to attract, engage, and empower your followers to take action. With the Esti Content Club, you’ll get all the tools, strategies, and support to make your social media truly work for you. Just edit, schedule, and relax!

Every month - one week before the end of the month - you'll receive a new content pack for the month ahead.

It will include:

A content calendar with daily engaging story sticker ideas (starting Jan 1) and educational video ideas for the month ahead.

Trending topic report with noteworthy topics from both Tiktok and Google search insights.

Recent and relevant skincare publications so you can maintain your position as a skincare expert for your community. Perfect for your newsletters, educational Reels videos, pins and blog articles.

Trending Reel audios with an example for each that you can easily recreate yourself and copy word for word (all with plug and play captions)!

20+ ready to go graphics with an editable caption. All are created with a neutral color palette. You can easily change colors to match your branding. All have a carosel title slide, pick and choose if you want to upload as a carosel or not.

Custom digital skincare illustrations every month that are not found on Canva! To help elevate your social media graphics. I really want your content to stand out from your competitors.

All graphics and illustrations provided in 3 sizing options so you can easiy re-use on Tiktok, Pinterest and Reels without having to stress over re-formatting.

4 SMS + Email marketing templates. Edit to match your upcoming promotions and offerings then hit send!

Monthly promotion and collaboration ideas to help you boost sales and grow your local community reach.

Starting Jan 1 The Weekly Relevancy Report is now included! The Esti Content Club is a monthly program but social media trends move FAST. If any viral meme, audio, topic, or template arises during the month I'll hit up your inbox with ready-to-go posts so you can easily jump on the trend.

You handle the treatment content and we'll help you with the rest!

More time for you, more time for your clients, more time for growth!

Examples of graphics included:

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All graphics come with editable captions ready to go!

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You handle the treatment content and we'll help you with the rest!

More time for you, more time for your clients, more time for growth!

Types of graphics included:

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Memes - Based on recent trending pop culture.

Carousel posts - Proven to boost engagement.

Strategic Educational graphics - Empower your community to see the value in booking in with you.

Emotion-based graphics - Create a deeper connection with your community.

Charts & diagrams - Boost saves with visually appealing posts.

Fun product focused graphics - Sell more retail product by showcasing your products organically.

All illustrations come with multiple skin tone variations.

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Of course all graphics come with an editable caption ready for you to edit or post as is!

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Trending Reels audios & examples are included each month. Let me do the research and find you 8 easy to film trending audios. I pretend to be an esthetician in these examples so you can watch, re-create and post! So Easy!

Trending Reels audios & examples are included each month. Let me do the research and find you 8 easy to film trending audios. I pretend to be an esthetician in these examples so you can watch, re-create and post! So Easy!

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Since 2021 the Esti Content Club has been helping Estheticians craft content that grows high-quality communities.

What do current members have to say?

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Current members used to spend 10-20+ hours a month on their socials now they spend on average 5 hours.

Current members used to spend 10-20+ hours a month on their socials now they spend on average 4-6 hours.


To help you further your relationship with your clients and community each monthly content pack comes

with 4 emailers and 4 sms messages! Just edit, schedule and go!

To help you further your relationship with your clients and community members each monthly content pack comes

with 4 emailers and 4 sms messages! Just edit, schedule and go!

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About the creator

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Hi! I'm Meghan, I am a lover of skincare, self-care and social media. With 10 years of marketing experience and a B.A. in Communications under my belt I help Estheticians grow an engaged community ready to book.

I started this program in 2021 to help Estheticians who felt overwhelmed with their social content. My goal is to GROW your online community and that doesn't mean posting JUST graphics anymore.

That's why you get a well rounded content pack full of graphics AND fun video ideas, daily story prompts, educational topics for those quick 30 second authority building Reel or Tiktok videos and email + sms scripts! So how about you handle the treatment content and we handle with the rest!

Meet the team behind your content! These amazing creatives help me craft each monthly content pack.

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Who is The Esti Content Club for?

This membership is perfect for the esthetician who doesn’t want to spend hours creating skincare graphics on Canva. With the caption prompts you won’t feel stuck when it comes time to publish your graphics too!

Can I sign up throughout the month?

Yes! You do not have to sign up on the first of the month, feel free to join whenever you would like. :) When you sign up you'll be sent the current content pack for that month.

I only have a free Canva account is that ok?

Yes! I specifically made these graphics with elements that are only available with the free Canva account. That means these designs will look perfect whether you have a free Canva account OR the paid Canva account! No Canva watermarks here!

What if I don’t like the Esti Content Club?

No worries! You aren’t tied to a contract. If The Esti Content Club isn’t for you, you can cancel at any time! For cancellations email me (Meghan) at hello@meghanobrien.net.

What sizes do the graphics come in?

All graphics come in Square 1080x1080, Portrait 1080 x 1350, and Reel 1080x1920.

Why a membership?

Trends move fast on social media. I want to make sure you have the most relevant content.

What if my main language is not English?

That is ok, all graphics are editable you can go in through Canva and change them to your language.

Are you ready to be THAT Esthetician?

The one that always shares amazing posts that are relevant, witty and educational?

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Myself and Robin my illustrator have a combined 25+ years of design and marketing experience. You'll get high-quality content and captions for a fraction of the price. These aren't just basic graphics but graphics that entice your community to buy.

All illustrations come with multiple skin tone variations.

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Trends move fast on social that's why you get a fresh set of posts ready to go every month.

Change the colors & font type to match your branding in seconds!

Change the colors & font type to match your branding in seconds!

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Since 2021 the Esti Content Club has been helping Estheticians craft content that grows high-quality communities, I mean what's the point of having 10k followers if they aren't tuned in?

More member LOVE

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More member LOVE

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This program is open to Estheticians only.

As per the Terms and Conditions agreed to before purchasing, marketing professionals and agencies are not permitted to use my content or join this subscription, please reach out via email to hello@meghanobrien.net for agency pricing.

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The Waxers Content Club Add-On

If you'd like to join the Waxers Content Club as well add this onto your order and you'll save $10 every month! 
[[1900 | currency]] [[2900 | currency]]

Then $19.00 monthly

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