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Ready to warm up your social + email community for your Holiday sales and bundles?

Unlock the secret to a successful holiday sales season with this essential content kit designed to create connection and build excitement for your offers!

This kit is broken into two phases: the Prep phase and the Promote phase. Both filld with copy-and-paste ready emails, story prompts, captions & templates.

The Prep phase focuses on priming your audience to buy, making new connections via dm and IG stories, and getting your community into the mindset to buy YOUR offers.

The Push phase includes copy and paste content as well as story + Reel prompts to support your Holiday promotions once they have launched. Keep that community engaged and interested!

Early Access Sign-up Page Copy Options Get people excited and ready to be first in line with copy that converts.

100+ Story Prompts From building anticipation to promoting in DMs, these prompts will help you stay connected with your followers and drive engagement!

Link Sticker CTAs Boost Early Access email sign-ups in the prep phase and holiday promotion sales in the promote phase with irresistible CTAs.

Treatment Reel Text Pop-Up Options Elevate your Reels with engaging text prompts that connect emotionally with your followers.

Emotional Situation Breakdown Get into the head of your followers and understand their holiday stresses, helping you create content that truly resonates.

Instagram Best Practices Insights and tips to make the most of every post, story, and Reel!

Gift Guide Canva Templates Easily create gift guides that showcase your holiday offerings and provide value to your clients.

Plug & Play Captions Ready-to-use captions that build interest and FOMO as you get closer to launching your holiday offers.

Reel Audio Links with Holiday Promo Ideas Stand out with engaging audio paired with strategic holiday promo content.


I take great pride in supporting Solo Estheticians and established Spa Owners in their journey to spread the life-changing services they offer.

Let's elevate your online presence together and grow your business this holiday season!


About the creator

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Hi, I’m Meghan, but everyone calls me Meg. I’m a skincare and self-care enthusiast who has turned my passion into a career, dedicated to helping estheticians like you flourish in the digital world.

Having struggled with acne throughout my teens and early 20s, I understand firsthand the transformative power of skincare—not just on our skin, but on our confidence and mental health as well.

With a B.A. in Communications, specializing in Images & Persuasion, and over 10 years of marketing experience, my goal is to help you increase rebookings, attract new clients, and boost your retail sales.

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This program is open to Estheticians.

As per the Terms and Conditions agreed to before purchasing, marketing professionals and agencies are not permitted to use my content. Please reach out for agency pricing.

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Masterclass Bundle: Understanding the Emotional Journey to Buy + Priming Your Community to Buy

Save $42 on this student-fav masterclass bundle.

These two masterclasses taught by Meghan O'Brien and Elizabeth Donat (Esthetician and Spa Consultant with 20 yrs of experience) are a must watch for every Esthetician.

Whether your schedule isn’t full yet or your engagement is lacking, this bundle offers insights and resources tailored for peak holiday booking and selling into the New Year (and beyond).

Perfect for estheticians who want to:

  • Maximize holiday sales
  • Build a loyal client base for the New Year
  • Stay consistent and strategic with messaging

Included Resources:

  • Emotional Cups Worksheet to help you understand your clients & followers needs
  • Canva Templates for showcasing treatment results
  • Algorithm insights to boost visibility + reach
  • Posting schedules to maintain momentum into 2025

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